LINE Yahoo Japan Launches Ad Monetization for Mini App

LINE Yahoo Japan Corporation will begin offering a monetization feature through in-app advertising by displaying “Yahoo! Ads” within “LINE Mini App,” an app platform that enables users to provide their own services on the “LINE” messaging app.

“LINE Mini App” is an app platform that allows stores and businesses to provide their own services on “LINE.”

Users can use the service on LINE without having to download an additional app or register as a member, and to date, 24,000 services have been released, with more than 14 million monthly active users.

For this in-app ad monetization feature, LINE has adopted “Yahoo! Ads” as the available advertising platform, which only displays ads that have been reviewed by Yahoo!.

We regularly review the quality of the ads that are posted so that users can use the service with peace of mind. By adopting “Yahoo! Ads,” we can create an environment where users can use the service with peace of mind, and for service providers that operate “LINE Mini App,” we can post ads with peace of mind and create a system where they can earn revenue.

In addition, service providers who operate “LINE Mini Apps” are required to apply (contract) with “Yahoo! Advertising Network Partners.”

Starting with the launch of the in-app ad monetization feature, we plan to implement various updates such as mini in-app purchase functionality, improved searchability, and stronger access paths.

With these new features, LINE will aim to promote the use of the app not only in offline services such as membership cards, mobile ordering, and reservations, but also in online services such as games, e-commerce, media, and entertainment, including subscription services, making it a convenient app platform for both businesses and users.