Sprocket Inc., which provides a CX improvement platform, will begin offering a beta version of a new solution called "Data Analysis Agent," which enables advanced data analysis without specialized knowledge through dialogue with generative AI. "Data Analysis Agent" is the first product in Sprocket's AI agent series, "SproAgent," in which AI autonomously performs complex tasks on behalf of humans. AI agents for true personalization Marketers understand that the ideal communication would be to optimize it for each individual customer, but they face the dilemma of being forced to rely on an efficiency-first approach due to time and resource constraints. The root cause of this dilemma is the enormous cost involved in analyzing customer data, creating individual content, implementing measures, etc. In addition, because advanced data analysis requires specialized skills such…
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