English 
Pendo.io Japan Co., Ltd., which has the mission of “improving the world’s software experience with software” and provides a software experience management (SXM) platform that turns all software experiences into assets for decision-making and growth, and Bekind Labs LLC, which specializes in practical consulting in the field of agile development, have announced a strategic partnership aimed at improving corporate software experiences and building autonomous development systems.
近年、ジェネレーティブAIやクラウドサービスの進化により、商品開発・改善の内製化が加速しています。しかし、アジャイル文化の定着やユーザー行動データの継続的改善への活用など、組織変革の壁に直面する企業も少なくありません。.
Bekind Labs was founded by consultants formerly of Pivotal Labs, and by “co-creating” products with its clients, it fosters practical product management and agile development skills and helps companies establish a culture of continuous learning and growth for their teams. Meanwhile, Pendo Japan provides an environment where companies can continuously visualize and improve their user experience through its SXM platform, which integrates user behavior data, feedback, in-app guides, and more.
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Aim of collaboration: Combining data and on-site knowledge to improve companies’ in-house capabilities
Through this partnership, the two companies will support companies’ in-house development with both objective facts such as “user behavior data” and “practical skills cultivated in the field.”
製品改善のサイクルをデータで可視化
活用することで ペンド‘s SXM platform, more data-driven product improvements can be achieved based on user behavior data and feedback. Through co-creation and collaborative engagement, ベキンド・ラボ helps development teams autonomously discover the “true issues” and build a system that allows them to continuously progress from hypothesis testing to improvement using SXM.
ソフトウェア・エクスペリエンスとアジャイルの融合支援
開発組織の成熟度に応じて、Pendoを活用したユーザー理解やデータ活用に関するトレーニングやワークショップを共同で企画・提供します。.
コミュニティと知識の共創
自社開発をテーマとした共同イベントや、共同事例・活用事例の発信を通じて、日本企業の商品開発文化の変革を支援します。.
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