Akuru releases Shopify app for fraud prevention solution “ASUKA”

Akuru Corporation, which provides solutions to prevent credit card fraud, has begun offering a Shopify app for Shopify users that allows them to use the fraud detection and authentication system “ASUKA” provided by the Company.

Benefits of this service

Utilizing a fraud prevention platform

ASUKA is already used by over 300 companies and approximately 45,000 e-commerce sites, creating one of the largest fraud prevention networks in Japan.

It is difficult to detect fraud using only the data held by a company’s own e-commerce site, so it is important to know how to capture the behavior of fraudulent users and have access to black data from the same industry.

ASUKA makes it possible to make judgments based on data that is updated and accumulated in real time, allowing for effective countermeasures.

こちらもお読みください： CTC Signs with Illumio to Offer Zero Trust Security in Japan

Cost reduction

When fraud occurs, businesses not only suffer actual losses in the value of the affected products and have to pay payment and delivery fees for fraudulent orders, but also have to spend a lot of time on operational measures such as daily visual checks to prevent fraud and dealing with cancellations.

When using ASUKA through this app, a checkout decision* can be made to prevent the payment process from proceeding. This prevents fraud and reduces unnecessary fees, and post-order detection makes it possible to automatically cancel fraudulent orders, reducing operational workloads such as visual checks and order processing.

Measures against all types of payment fraud

When using ASUKA through this app, fraud prevention measures are also supported for payments other than credit cards.

In recent years, there have been many cases of fraudulent use not only of credit card payments, but also of deferred payment and various payment methods.

Until now, ASUKA has primarily focused on credit card fraud detection services, but by updating its fraudulent delivery address checking function and strengthening its unique scoring algorithm, it is now possible to take measures against fraud in all types of payments.

Our analysis support

A dedicated person from our company will be assigned to you, who will report the results of an analysis of fraudulent users visiting your e-commerce site and implement effective security enhancements, so there is no need for e-commerce operators to operate or respond.

We can also respond to each e-commerce business’s operations, busy periods, sales, etc., and will advise you on the optimal fraud prevention measures to meet your needs, such as temporarily strengthening or relaxing measures.

ソース PRタイムズ