WOVN.io, an AI solution for website multilingualization provided by Wovn Technologies Inc., has been introduced to the technical article site of Murata Manufacturing Co., Ltd., and is now available in four languages (Korean, Spanish, Portuguese, and German) in addition to Japanese, English, and Chinese (Simplified). By disseminating information about Murata Manufacturing’s technologies and products, as well as the people (employees) and organization that create them, in multiple languages, we aim to improve brand recognition overseas.
取引先企業や一般消費者など、さまざまなステークホルダーの母国語での窓口づくりや情報発信を強化していきたいと考えています。
Murata Manufacturing is a leading company in the electronic components field with manufacturing bases around the world, with over 90% of its sales coming from overseas. While its main business is B2B, the company’s technology is incorporated into many everyday products, making it familiar to the average consumer.
Murata Manufacturing is also working to build connections and strengthen its corporate branding through a technology article website that clearly introduces the company’s technologies and products, as well as the work of the employees who create them, to a wide range of stakeholders, including domestic and international client companies and general consumers.
こちらもお読みください: TeamViewer DEXがデジタル従業員体験を向上
Due to the high proportion of overseas sales, we have previously operated our technical article site in three languages: Japanese, English, and Chinese (Simplified). However, as globalization continues to progress, we have come to the need to deliver information to more stakeholders than ever before. Given this background, we believe it is important to deliver information in as many “users’ native languages” as possible, and have decided to initially support four languages (Korean, Spanish, Portuguese, and German).
しかし、従来の翻訳フローでは、言語ごとに見積もり、原稿手配、Webサイト更新が必要で、対応言語数に比例してコンテンツ公開にかかるコストと時間が増大していました。技術記事サイトの多言語化は、ブランディングや営業支援に寄与する重要な施策である一方、各翻訳作業に潤沢なコストやリソースを割くことができず、費用対効果を最大化する必要がありました。そこで、コスト削減と公開までの期間短縮を実現しながら、最大の効果を得られる多言語化の手段としてWOVN.ioを採用されました。
WOVN’s system for efficiently achieving high-quality multilingualization
村田製作所 WOVN.ioを選んだ主な理由は3つあります:
リアルタイムの自動運転でコスト削減と情報発信のスピードアップを実現
WOVN.io’s internationally patented technology allows it to automatically detect and translate updates to the original language, enabling multilingual support with minimal workload. This not only reduces in-house man-hours, but also significantly shortens the time from update to multilingual publication, allowing information to be delivered in multiple languages more quickly .
高品質な自動翻訳を可能にするAI翻訳プラットフォーム「Maestro
WOVN.io’s AI translation platform, Maestro, uses a variety of translation methods and functions to provide highly accurate automatic translations . Furthermore, if you need to edit a translation, the “Live Editor” function allows you to easily make edits while viewing the actual page . This allows you to achieve high-quality translations while significantly reducing outsourcing costs and labor costs.
海外SEO完全対応で海外ユーザーへ情報発信
海外ユーザーにリーチするためには、検索エンジンからのアクセスを可能にする仕組みが不可欠です。WOVN.ioでは、タグ翻訳、言語別URLの自動生成、hreflangタグ対応など、海外SEOに必要な対策を簡単に実装することができます。これにより、各国のユーザーがそれぞれの言語で検索した場合でも、多言語サイトが検索エンジンにインデックスされるようになります。
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