LudyWorks launches “ENISHI” Smart Paper Business card

LudyWorks LLC is pleased to announce that it has begun offering “ENISHI,” Japan’s first paper-based smart business card with NFC functionality.

“Enishi” inherits the benefits of paper business cards, which are deeply rooted in Japanese business culture, while also linking to digital information through NFC technology. It is a new communication tool that nurtures encounters that begin with exchanging business cards into deeper, more valuable “bonds.”

Development background: We want to solve the “wastefulness” that lurks when exchanging business cards

In the business world, countless business cards are exchanged every day.
However, the reality is that many of them go unused and end up sleeping in desk drawers . The limited space on paper cannot fully convey the appeal of the company, the individual’s personality, and the psychological hurdle of getting the person you are exchanging cards to visit your website .

We developed “Enishi” to break this “wasteful” situation and maximize the value of those once-in-a-lifetime encounters.

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About “Enishi”: An experience that expands the world with just a touch

“Enishi” is a smart business card equipped with NFC (near field communication) technology. By simply holding a smartphone over the business card, the recipient can instantly access
rich digital content such as pre-set websites, social media, portfolios, and company introduction videos .

Seamless information sharing to prevent lost opportunities

Even if you verbally tell people to “please check out our website,” the chances of them actually accessing it are low .
“Enishi” guides people directly to the information on the spot , so you won’t miss out on business opportunities.

Commitment to “paper” that respects Japanese business culture

Although it is a digital tool, we have insisted on using paper. It fits in with Japanese business culture, which values courtesy, without losing sight of the original function of a business card as something to be handed over .

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