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Product Force Co., Ltd. has adopted Unny Research’s AI interview and online interview services with the aim of accelerating and improving the accuracy of customer verification in the development of new features. With this adoption, Infomart has established a system for differentiating between “understanding the overview of Unny Research‘s operations,” “deep dive into existing customers,” and “multifaceted verification through AI interviews,” thereby accelerating decision-making in the development of new features.
Infomart Co., Ltd. is a company that provides a “BtoB platform” that digitizes inter-company document-based operations such as order placement and invoicing. The company’s product planning department is responsible for developing and nurturing products that contribute to revenue, but traditional customer interviews required a lead time of two weeks to one month for internal coordination and appointment scheduling, making it difficult to quickly identify customers’ business challenges when considering new features.
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Furthermore, relying solely on interviews with existing customers tends to result in feedback biased towards the current product, and it is difficult to gather feedback from stakeholders with whom there is no direct interaction, such as on-site staff and partner companies. These were also hurdles. Therefore, in order to build a system for quickly gathering appropriate customer feedback, Uny Research and “Uny Research AI Interview” were introduced.
出典： PRTimes
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