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Ipsos Inc., the world’s largest public opinion research company, has launched a new AI-powered program called “Collective Innovation.” This program helps business, marketing, and insight leaders align with consumer needs and identify the most promising growth opportunities available to their companies. Click here for more details .
Ipsos research reveals that while 77% of consumers are willing to try new things, 75% of new innovations coming to market are not enough to motivate consumers to switch from their current products.
To bridge this gap, Ipsos combines human insight with AI to drive transformation across the entire lifecycle of products, services and experiences. Collective Innovation further strengthens Ipsos’ innovation testing services, combining proven sales forecasting modeling capabilities with the collective intelligence of trend and innovation strategists, big data experts and the world’s largest qualitative research team.
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The program further advances Ipsos‘ suite of innovation solutions, which generate, screen and validate unmet consumer needs and the potential of ideas, concepts, products and packaging, and incorporates extensive insights and advisory expertise, currently available in over 80 countries and regions.
Services offered include AI-powered multi-data integration and workshops, deep understanding of lead users through ethnography and social data, and future insights based on the world’s largest global trend program.
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