イプソス、AIを活用した「コレクティブ・イノベーション」ツールを発表

Ipsos Inc., the world’s largest public opinion research company, has launched a new AI-powered program called “Collective Innovation.” This program helps business, marketing, and insight leaders align with consumer needs and identify the most promising growth opportunities available to their companies. Click here for more details .

イプソスの調査によると、77%の消費者が新しいものを試したいと考えている一方で、75%の新機軸が市場に投入されても、消費者が現在の製品から乗り換える動機付けには不十分であることが明らかになりました。

To bridge this gap, Ipsos combines human insight with AI to drive transformation across the entire lifecycle of products, services and experiences. Collective Innovation further strengthens Ipsos’ innovation testing services, combining proven sales forecasting modeling capabilities with the collective intelligence of trend and innovation strategists, big data experts and the world’s largest qualitative research team.

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こちらもお読みください： スパコナ、AI事業拡大のため1億6,000万円の資金調達を実施

このプログラムは イプソス‘ suite of innovation solutions, which generate, screen and validate unmet consumer needs and the potential of ideas, concepts, products and packaging, and incorporates extensive insights and advisory expertise, currently available in over 80 countries and regions.

Services offered include AI-powered multi-data integration and workshops, deep understanding of lead users through ethnography and social data, and future insights based on the world’s largest global trend program.

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