English 
TNLメディアジーン just rolled out INSAIDA, a new video news program under Business Insider Japan that tries to make sense of business, economics, and broader social shifts in a way younger audiences will actually sit through. The move is pretty straightforward. People are consuming more news through video and the old text first model is starting to feel slow. So the company is taking its reporting muscle and turning it into something built for visual understanding instead of dense articles.
INSAIDA is led by Toru Nakamaru, a veteran broadcaster, and leans on Business Insider Japan’s established coverage across business and society. The goal is simple. Deliver clean, fact driven analysis without the noise. The format taps Business Insider’s global network and pushes stories with enough context that viewers walk away actually understanding the why behind the news.
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The program goes live on YouTube and is clearly built for Gen Z and millennials who want the news without the jargon fog. This is Business Insider Japan trying to stretch its reach, hold on to its credibility, and build a steady video series that breaks down everything from global affairs to tech to culture in a way people will actually follow.
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