TikTok has teamed up with SV.LEAGUE for the 2025–26 Daido Life SV.LEAGUE season. This is the first partnership between the short-form video platform and Japan’s top volleyball league. It aims to give fans deeper and more engaging experiences, both in Japan and elsewhere.
This partnership will make the official SV.LEAGUE and club TikTok accounts more enjoyable. It will also add variety to the content. It will highlight match excitement and athlete personalities in fresh ways. The initiative aims to grow the league’s fan base. It will use TikTok’s creative tools and reach people worldwide.
Yagi Saki and Satoshi Satoshi are now official Support Creators for SV.LEAGUE WOMEN and SV.LEAGUE MEN. Their unique views will provide new, fan-focused coverage of the league all season long. Satoshi’s earlier work with SV.LEAGUE got over 2.37 million views. This shows the strong power of creator-led engagement.
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The SV.LEAGUE is expanding its global reach. It teamed up with TikTok creators and media outlets in Thailand, a key overseas market. This collaboration happened during the ‘Panasonic ENERGY presents SV.LEAGUE World Tour 2025 in Thailand.’ Videos from the event have over 6.9 million views. This shows a rising interest in Japanese volleyball across borders.
TikTok is not just focused on fan engagement. It’s also teaming up with creators to promote ethical content practices. This includes addressing problems, such as filming athletes inappropriately. They aim to build a safe and respectful sports culture online.
Since starting its TikTok account in 2022, SV League has gained over 24,000 followers. It has also surpassed 30 million views. This shows how TikTok connects fans with live sports.
This collaboration starts a new era for Japanese volleyball fans. Now, ティックトック will share the energy, passion, and emotion of the SV.LEAGUE with audiences worldwide.