Netyear Group Corp Partners with Braze for CX Platform

Netyear Group Corporation, which supports corporate marketing activities by utilizing generative AI, is pleased to announce that it has signed a partnership agreement with Braze Inc., a company that provides a customer engagement platform that is highly regarded globally.

Through this partnership, Netyear Group will utilize Braze’s real-time data utilization and multi-channel, personalized communication functions to strengthen customer engagement in an increasingly complex digital environment and help companies maximize their marketing ROI. This will further evolve data marketing centered on OMO (Online Merges with Offline), which combines online and offline, and provide new value to client companies.

In recent years, while there has been an increasing emphasis on providing experiences optimized for each individual customer, traditional marketing automation (MA) tools, while being multifunctional, have been difficult to use due to the complexity of their operation, and they have had issues with making it difficult to visualize the return on investment (ROI).In particular, personalized communication based on real-time customer behavior is required to strengthen customer engagement.

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In response to these challenges, Netyear Group focused on the intuitive GUI and real-time response capabilities of “Braze.” They decided to introduce the platform, which allows marketers to implement flexible and advanced measures on their own. This “user-friendly” data marketing platform, which was difficult to achieve with conventional MA tools, makes it possible to truly strengthen customer engagement.

Furthermore, the synergy with Braze’s strong app integration function will accelerate the sophistication of Netyear Group‘s OMO services and contribute to improving market competitiveness. From the perspectives of marketing, operations, and systems, ブレイズ will help resolve the issues facing client companies by making the most of its features, such as real-time performance, cross-channel optimization (email/apps, etc.), intuitive and easy-to-use GUI, and support for high-quality customer experiences through auto-generated AI.

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