English 
Matsurika Co., Ltd. has introduced “Fumi,” a new feature within its autonomous AI sales platform, DealAgent. Launched on July 23, Fumi leverages customer behaviour data. This includes document views and interaction logs. It creates personalised sales emails automatically. These emails match each prospect’s interests and concerns.
Fumi looks at user engagement and conversation history with DealAgent. Then, she spots individual pain points. After that, she creates tailored email messages to address these issues. This AI-driven personalisation swaps out generic emails for targeted messages. It aims to boost customer engagement and response rates.
The tool helps sales teams save time on emails. This lets them focus on more important tasks. Users can send emails as-is or refine them using prompt-based edits. Fumi allows sales reps of any experience level to create high-quality, personalised messages. This helps improve consistency and efficiency in sales operations.
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The launch shows a wider trend in the industry. Companies are using generative AI in sales workflows. This helps boost productivity, scale outreach, and improve customer engagement. They achieve this through automation and personalised data.
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