English 
HashPort Inc. and Orient Corporation have launched a new fan marketing initiative by issuing SBTs (Soul Bound Tokens) for various IPs using HashPort‘s no-code tool “Connect Hub.”
Traditionally, fan marketing for entertainment content and IP has focused on physical benefits such as merchandise and priority ticket purchase rights. However, advances in digital technology have created a demand for new approaches that enhance the value of the fan experience.
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This initiative will deepen fan engagement by providing digital benefits through SBTs using blockchain technology, and build a new era of fan marketing model. Going forward, we are also considering distributing NFTs in addition to SBTs, with the aim of expanding the ways fans can enjoy the game by enabling them to be bought and sold on the marketplace. Furthermore, in the future, we aim to realize new forms of engagement in which fans are the main players, with an eye toward forming a fan-participation DAO community.
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