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GMO Pepabo, Inc., a GMO Internet Group company, has partnered with TOPVIEW PTE. LTD., a Singapore-based provider of the AI video production tool “TOPVIEW”, to gradually roll out a feature to users of GMO Pepabo’s e-commerce services that allows them to automatically generate short promotional videos simply by uploading product images. Starting today, Wednesday, October 1, 2025, GMO Pepabo will offer a new feature called “Color Me Motion LP byGMO Pepabo”, which allows users of its e-commerce website construction service “Color Me Shop byGMO Pepabo”, to easily create smartphone-optimized “swipe-type landing pages (LPs)” that can be used as transition destinations for social media and web ads.
Through this partnership, GMO Pepabo will be one of the first to utilize TOPVIEW’s latest products and technologies both domestically and internationally, and will be able to incorporate TOPVIEW’s proprietary technology into its own services, such as innovative video generation functions such as AI avatar wearability and control expressions and dynamic generation of product images. These new functions will streamline promotional video production, which previously required extensive resources for filming and editing, and enable the provision of high-quality videos at reduced costs. Through this partnership, the two companies will respond to the expansion of video commerce and consumer behavior centered on social media in e-commerce services, and will expand support for users and creators in streamlining and utilizing video production and video marketing.
In recent years, consumer behavior using vertical videos on social media such as Instagram has rapidly expanded, and overseas surveys have reported that vertical videos achieve higher engagement on social media than horizontal videos. A major feature of vertical videos is that they can integrate user experience and sales strategies, as they intuitively convey the appeal of a product while incorporating a purchase path. Designing a purchasing experience that seamlessly connects users from the time they find a product to the time they purchase it is a key factor that determines the growth of e-commerce businesses.
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In addition, advances in generative AI have made it possible for anyone to easily create video content, which previously required specialized knowledge and costs, and this has garnered attention as a new mechanism that will help drive the expansion of the e-commerce market on social media.
GMO Pepabo provides services for e-commerce businesses, including the e-commerce website creation service “Color Me Shop byGMO Pepabo” and the original goods creation and sales service “SUZURI byGMO Pepabo”, supporting the promotional and sales activities of many small and medium-sized businesses by providing functions utilizing cutting-edge technology.
Meanwhile, TOPVIEW provides “TOPVIEW,” an AI video production tool using its proprietary AI technology, which is used by domestic and international companies for e-commerce marketing, advertising, and other purposes.
By incorporating these technologies into GMO Pepabo’s e-commerce-related services, GMO Pepabo will be able to create an environment where users and creators can more easily create and use promotional videos, thereby expanding the scope of their output. For this reason, 遺伝子組み換えペパボ has decided to partner with TOPVIEW to further strengthen its service platform that supports the expressive activities of creators and e-commerce businesses.
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