English 
Dentsu Inc. announced the launch of “Minna no Ashiato 2.0,” an enhanced version of “Minna no Ashiato,” a solution offered in collaboration with SUSHI TOP MARKETING, Inc. to enhance the value of events for both consumers and event organizers. “Minna no Ashiato” records and accumulates various consumer behaviors on a blockchain through the distribution of non-financial tokens (NFTs), centrally managing both real-world and digital data to help companies design optimal customer experiences. By easily delivering “digital tickets” using 2D codes to consumers via video, paper, and other means, sei-katsu-sha can seamlessly connect with their favorite content .
さらに 寿司トップ‘s patented blockchain technology to issue, distribute, and cancel digital tickets, the system also features a function to easily track and visualize action points, such as consumers’ event participation and activities related to their favorite artists. This will enable event organizers to easily plan and implement more appropriate loyalty programs using data, thereby continuously improving participant engagement. The newly announced “Minna no Ashiato 2.0” is a packaged SaaS service that combines these functions. The SaaS-based monthly subscription model allows for smoother implementation and operation, and allows for unlimited issuance of NFTs, allowing for flexible deployment across all customer touchpoints.
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さらに、ウェブブラウザからアクセス可能なAIダッシュボードを利用し、分析やレポーティングを簡素化する新機能を追加しました。これにより、NFTの発行からデータ分析までを社内で柔軟に実施することが可能となり、専門的な知識がなくても消費者の行動傾向やロイヤルティの高い層を直感的に把握することができます。また、レポーティングの自動化機能も備えており、報告・共有の効率化も図れます。以下はその一例です。 電通, these new features enable personalized initiatives based on consumers’ NFT holdings. For example, they can deliver special offers and exclusive content to consumers who meet certain conditions, guide them to the next experience based on their participation history, or increase motivation to participate by offering tiered rewards to repeat participants or linking with loyalty programs.
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