English 
Chipper Inc., which develops the marketing tool “Creative Drive” that makes the effectiveness of article content visible, is pleased to announce that it has entered into a business partnership with Sales Marker Inc., which develops and provides “Marketing Marker,” a new growth model that realizes “intent marketing,” a new model that strategically automates sales and marketing activities from a “customer-centric” perspective, the first of its kind in Japan.
Through this partnership, we aim to optimize the entire decision-making process in B2B marketing by combining content creation and analysis using generative AI with sales activities using intent data (data that indicates a company’s purchasing intent). Furthermore, by combining the technologies of both companies, we aim to realize a new method called “strategic content marketing” that accurately delivers strategically designed content to companies with purchasing intent.
In recent years, the spread of generative AI has dramatically improved the efficiency of content creation, but there is a need for a perspective to measure how much the created content contributes to business results. Meanwhile, in the world of sales, there is a shift from simply acquiring leads to more precise and intentional contact.
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In this context, we determined that by combining “Creative Drive,” a content results visualization tool provided by chipperで セールス・マーカー‘s intent data, we would be able to realize more effective marketing and sales activities, which led to this partnership.
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