CCCMK unveils Depsul marketing solution using AI and V-Point

CCCMK Holdings Co., Ltd., which operates V Points, together with GMO PlayAd Inc., a GMO Internet Group company that operates a marketing research business, will begin offering “Depsul”, a new marketing solution that combines “V Survey,” an online research service that can segment V members based on their purchasing and behavioral data, with an interview function that uses AI to automatically generate questions based on each respondent’s answers and dig deeper.

Traditionally, in marketing research, “quantitative research (questionnaires)” and “qualitative research (interviews)” have been conducted as separate processes, and integrating and analyzing the results of both has required a lot of time and cost. Qualitative research in particular has been prone to being dependent on implementation budgets and the skills of personnel, making it difficult to conduct on a large scale and to operate in a reproducible manner.

To solve these issues, we created “Depsul,” a hybrid research solution that combines “V Survey,” a quantitative survey for V members provided by CCCMKHD, and “Depth X byGMO,” a depth survey that utilizes generative AI provided by GMO PlayAd.

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This solution segments the optimal target demographic from a target audience of approximately 18.9 million people* based on V Point purchasing and behavioral data. Next, quantitative research is conducted on the segmented individuals through the “V Survey” to help verify hypotheses, and then the individuals are directed to “Depth X byGMO,” an in-depth survey powered by generative AI. “Depth X byGMO” dynamically digs deeper into the responses using generative AI to extract consumer insights, such as the reasons for their answers and their emotions. This makes it possible to extract diverse latent needs in a shorter time and at lower cost than conventional methods, even in large-scale research.

CCCMKHD そして 遺伝子組み換え PlayAd will provide Depthsle to companies and organizations interested in product development, advertising strategies, service improvements, and other initiatives, thereby supporting the realization of marketing based on the real voices of consumers.

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