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Ampersand Co., Ltd. has launched a new service to support the buying and selling of YouTube media businesses through its business matching platform “Hokohoko M&A,” which specializes in micro M&A.
“Hokohoko M&A” views YouTube channels not merely as accounts, but as “media businesses” encompassing video assets, revenue bases, and operational know-how. To ensure that both sellers and buyers can proceed with transactions with peace of mind, we provide comprehensive support, including contract creation, channel information verification, payment custody, and authority transfer.
Background: The buying and selling of YouTube media businesses is expanding in the micro M&A sector.
In recent years, micro-M&A targeting web media, e-commerce sites, social media accounts, and YouTube channels operated by individuals and small businesses has been expanding. Among these, YouTube channels are attracting attention as media assets possessing subscribers, past videos, viewing data, advertising revenue, sponsorship revenue, and community.
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In the buying and selling of YouTube media businesses, even channels that haven’t achieved sufficient monetization can find value in their genre, audience demographics, past video assets, and operational know-how. Specialized channels, particularly those focusing on areas such as gaming, business, beauty, education, and hobbies, can be attractive M&A targets for companies seeking synergies with their existing businesses or for businesses considering entering the market.
On the other hand, buying and selling YouTube channels involves different considerations than typical website transactions, such as the transfer of rights, monetization settings, contract details, payment settlement, and the transfer of personal responsibilities. Therefore, mechanisms to ensure transparency and security in transactions are crucial for both sellers and buyers.
Through “Hokohoko M&A,” Ampersand aims to expand opportunities for individuals and small businesses to take over YouTube media businesses, while also creating an environment where buyers can utilize it as a means of acquiring new businesses and marketing channels.
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