Softbrain App Links eSales Manager with RakuRaku Hanbai

Softbrain Corp. will begin offering an app on the app store “esm linkage” that enables integration of its in-house CRM/SFA product “esm” with the sales management system “Rakuraku Hanbai” provided by Rakus Corp.

Rakuraku Sales is a cloud-based sales management system that automates complex calculations, billing, and sales accounting, eliminating the hassle and errors of sales management.

This integration automatically connects a series of processes between systems, from promoting sales opportunities to issuing quotations, registering orders, invoicing, and recording sales. It eliminates issues such as duplicate data entry and transcription errors that previously occurred in each system, streamlines sales management tasks, and improves work speed.

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In recent years, many companies are using multiple cloud services to carry out their business operations and are promoting digital transformation. In sales activities, it is common to use a CRM/SFA (customer/sales management system) to manage cases and negotiations, and a sales management system for issuing quotations, receiving orders, sales, and billing management.

However, because these systems were independent, customer and case information had to be entered manually into both systems, resulting in problems such as the hassle of double entry, transcription errors, and inconsistencies in master data.

ソフトブレーン developed this collaborative app to solve the problem of data fragmentation and create more time for users to focus on customer contact tasks and accurate sales management work.

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