Lineup has rolled out a partner program for Shopify development as well as e-commerce support companies, so they can actually tack on LINE based commerce, CRM, and AI services into client projects. Its built around its Shopify integration that shipped earlier this year, where the setup syncs product, inventory, order, and customer data, letting merchants handle Shopify while LINE stays as another sales and engagement route. And it’s not only about store builds, partners can also pitch post purchase messaging, customer segmentation, cart recovery, plus AI driven assistance. This kind of move kind of mirrors a broader change in e-commerce, where agencies are drifting past storefront creation and into recurring CRM, automation, and retention support, in order to raise the long term business value.

