English 
ValueCommerce Co., Ltd. has decided to invest in TieUps Inc., operator of the branding profile tool “lit.link,” and entered into a capital and business alliance today, Monday, January 19, 2026, with the aim of increasing influencer monetization and activity opportunities. As a result, users of lit.link, provided by TieUps, will be able to seamlessly connect to multiple influencer marketing services offered by ValueCommerce, providing them with diverse monetization and project acquisition opportunities based on social media.
This partnership aims to support influencer activities and increase the value they provide to advertisers by combining TieUps’ user base of approximately 4 million* people who use lit.link with ValueCommerce’s know-how in influencer marketing and performance-based advertising that it has cultivated over many years.
TieUps users will be able to seamlessly connect to various influencer services offered by ValueCommerce (ValueCommerce Affiliate, monicam, Castbook, and BUZMA), expanding their options for activities and monetization according to their own communication style and areas of interest.
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The specific details and timing of collaboration with each service will be decided in stages, taking into account future considerations and development status.
タイアップ‘ user base of approximately 4 million people is expected to increase awareness and registration among a diverse range of creators, sole proprietors, light influencers, etc. This will lead to an increase in the scale and value of ValueCommerce’s influencer platform as a whole.
さらに バリューコマース‘s advertisers will be able to match with a wide range of influencers across genres, regions and influences, expanding their options for initiatives across a wide range of fields, including travel, food, beauty and lifestyle. In particular, it is expected that there will be an increase in influencers in regional and niche areas, contributing to improved project success rates and customer satisfaction.
Furthermore, influencers will have access to a variety of opportunities tailored to their strengths and interests, such as monetization through social media affiliate marketing, product experience monitoring projects, casting projects, and promotions in the food, beverage, and travel industries, making it possible for them to both communicate in their own unique way and generate revenue.
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