TimeTree Inc. is pleased to announce that it is now possible to deliver ads to connected TVs through the “Future Behavior Targeting” advertising menu offered on “TimeTree Ads,” an advertising platform that allows for targeting of “plans.”
In addition to the widespread use of smartphones, the use of CTVs, television terminals connected to the internet, has also expanded in recent years, and the devices through which users obtain information are becoming more diverse. Until now, TimeTree Ads has offered “future behavior targeting” using users’ future schedule data, but in order to provide information that is in line with users’ schedules on a wider variety of devices, not just on the TimeTree app, we have now added support for ad delivery to CTVs.
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タイムツリー広告‘ “Future Behavior Targeting” is an advertising menu that allows for unique targeting using future plan data registered in TimeTree. By delivering ads for highly relevant products and services based on the plan information related to future actions registered by the user, such as “travel,” “event participation,” and “purchase plans,” it enables an effective approach to users at a time when their interest is at its peak.
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