English 
Among the radio companies of US, iHeartMedia is one of the major companies and it has collaborated with TikTok, which is one of the biggest video platforms globally. They announced a new partnership today. The idea is to bring TikTok creators into iHeart’s ecosystem. It is not just about podcasts. It is about radio. It is about live events. It is about letting creators reach fans in new ways.
One part of this is the TikTok Podcast Network. It will have up to 25 podcasts made by TikTok creators. The creators will talk about anything they want, personal stories, trends, culture, their thoughts, their opinions. iHeartMedia is opening new studios in Los Angeles, New York, and Atlanta for this. The studios have audio equipment. They have video equipment. The goal is to let creators make podcasts. And also let them make videos. The podcasts will be on iHeartPodcasts and they will be on the iHeartRadio app. They will be everywhere people listen to podcasts. Fans can also watch clips on TikTok itself.
Another part is TikTok Radio. TikTok creators will work with iHeartRadio hosts. The shows will be fast. They will be fun. They will be engaging. The main idea is that the audience perceives the experience as if they were hearing but not seeing the scrolling through TikTok. It will be carried on iHeartRadio stations across the country, whereas TikTok Radio will be available on the web through iHeartRadio. The channel will play TikTok’s popular songs. It will explain the story behind the music. There will be segments called ‘Behind-the-Charts,’ ‘New Music Fridays,’ and ‘On The Verge.’
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iHeartRadio Live Events is the next part. Creators will get access to iHeart’s big events. This includes the iHeartRadio Music Festival. It includes the iHeartRadio Jingle Ball. Brands can also work with creators at these events. They can make content. They can reach fans. They can promote themselves.
This partnership started earlier this year with Next Up: Live Music. That was a singing competition on TikTok LIVE. It featured new artists. The winner was @kiralise. Fans loved it. The event showed that live, creator-driven music works. Now the partnership is bigger. Creators can reach more fans. They can share more content.
iHeartMedia そして ティックトック will promote the shows on their platforms. They will use their sales teams to get sponsors. The goal is to create new business opportunities for creators and creators’ works. More information will be available in a few months.
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