English 
SUPER STUDIO Inc., which provides the integrated commerce platform “ecforce” that realizes commerce digital transformation, is pleased to announce that it has entered into a strategic partnership with ULTRA SOCIAL Inc. to support the operation of commerce businesses’ “TikTok Shops.”
In recent years, due to changes in behavior triggered by the COVID-19 pandemic, consumer purchasing behavior has shifted significantly from problem-solving purchasing to purchasing triggered by empathy and interest. In response to these changes in the market environment, interest commerce®, a marketing method that encourages purchases based on consumer interest, is attracting attention as a means of creating new customer contact points. In particular, interest commerce is becoming more and more popular as an important measure to differentiate from other companies in the increasingly competitive commerce market, and concrete efforts such as the introduction of live commerce to EC sites and the use of short videos are accelerating. In order to support the efforts of such commerce businesses, SUPER STUDIO began collaborating with ULTRA SOCIAL in May 2023 to support the realization of a new commerce model in the field of interest commerce®.
Now, SUPER STUDIO and ULTRA SOCIAL have entered into a strategic partnership to support the operation of “TikTok Shop.” By combining スーパースタジオ‘s system integration with ecforce, which it has developed and provided, and support for offline expansion using OMO solutions such as “THE [ ] STORE,” with ULTRA SOCIAL‘s strengths in casting and promotion, in terms of strategy planning and customer acquisition support, the two companies will support commerce businesses in using “TikTok Shop” as a new revenue base.
こちらもお読みください： ソニーXYNモーションがCLIP STUDIO PAINTに対応しました。
This will allow businesses that use ecforce to receive consistent support from launching to promoting their “TikTok Shop.” As part of the measures taken under this partnership, a POP UP STORE for the TikTok Shop campaign “Cue’s Beauty Week” will be held at “THE [ ] STORE” for a limited time from June 30th (Mon) to July 2nd (Wed).
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