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Most sellers are not losing on ads because they lack strategy. They are losing because they do not have time to manage it properly.

That is the gap Greenwich is targeting with ‘Rakuraku Ads,’ built for Rakuten’s RPP ecosystem. The tool automates bid adjustments round the clock, using performance signals like ROAS and click rates. So instead of manually tweaking thousands of product ads, sellers let the system handle execution.

The pitch is straightforward. Machines handle repetitive optimization. Humans focus on decisions that actually move revenue.

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What matters more is the context. Competition on Rakuten Ichiba has intensified, and ad management has become data-heavy and time-consuming. Smaller teams struggle to keep up. That leads to poor ROAS, wasted spend, and reactive decision-making.

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Rakuraku Ads tries to fix this by combining automation with control. Sellers still define rules, budgets, and strategy. The system just executes faster and at scale. It also pulls performance data into clearer reports, so next steps are not guesswork.

Zoom out and this fits a bigger trend. E-commerce advertising is shifting from manual control to rule-based automation. Not because it is fancy, but because manual optimization simply does not scale anymore.