English 
Creative agency kiCk has introduced “Uniresearch AI Interview,” an AI-powered research service designed to help organizations gather and analyze real-world feedback more quickly when developing proposals, campaigns, and business strategies.
The service uses intelligence to help with the interview research process. It helps collect responses from people who’re part of the target group. It also turns the feedback that is given by these people into insights. These insights can be used to help make proposals. By making the way of doing interview research faster and easier the tool is made to help teams include what customers think earlier in the planning stages.
Traditional market research and interviews with customers can take a lot of time. This time is spent finding people to take part doing the interviews organizing what people say and finding things that’re the same across different responses. AI can help make some parts of this work easier. This allows teams to look at feedback and find patterns faster.
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For people who work in marketing areas getting direct feedback from the audience can help make proposals better. It helps make sure the proposals match what real customers need. This is better than using what the team, inside the company thinks or what is already known from market data. This way if new information comes up the proposals can be changed quickly.
The release of this tool shows that more and more companies are using AI to help with research that looks at peoples opinions. These companies are mixing AI that creates things with what they know about their customers. These tools do not replace the people who do the research or the people who plan strategies. Instead they take care of tasks that are done over and over again. They make the analysis go faster. This gives teams time to understand what they find and come up with new ideas.
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