English 
G-Next Inc. is launching a new vertical live commerce project called “VoX Live,” which links television broadcasting with the TikTok Shop. This project is an attempt to transfer the sales know-how cultivated over many years through television shopping and other means to an empathetic purchasing experience in the social media era, and is positioned as the practical application of the company’s “device for aggregating voices = VoX (Voice of X).”
ライブコマース参入の背景と意義
G-Next has been supporting corporate DX as a B2B companion by providing the stakeholder DX platform “Discoveriez,” based on the desire to “eliminate information fragmentation in the world and become a problem-solving group for consumers and companies.”
“VoX (Voice of X)” is a concept that symbolizes Gネクスト‘s corporate management in the ESG era, which means “listening to the voices of all stakeholders.” With the key phrase “Every voice will change the future,” the company aims to create X types of problem-solving and experiences by utilizing a device (box) that collects voices.
こちらもお読みください： QREATIONがシリーズAで10億円の資金調達を実施
The live commerce project, “VoX Live,” is a “VoX Concept Commercialization Project” aimed at spreading this idea to society, the community, and consumers. It is a challenge to bring together knowledge on customer contact points (CRM) and connect companies, consumers, and the local community in real life.
We will continue to evolve our business support services, which go beyond solving clients’ problems to consistently support them in contributing to their profits.
今後は、放送局やふるさと納税の寄付ポータル運営会社と連携し、地域特産品以外の商品ラインナップを拡充していく予定。また、従来の顧客支援データサポートの事業領域にとどまらず、CRMとコールセンター・物流拠点を統合したTikTok Shop運営ソリューションなど、顧客企業の利益に貢献できる事業を創出する予定。さらに、投資事業を立ち上げることで、新たなビジネス支援のエコシステムを構築することも検討しています。
“VoX” is a device that connects the “voices” of companies, consumers, and society. All voices are converted into data and transformed into knowledge for problem-solving. Please keep an eye on future developments.
ソース PRタイムズ
日本語