English 
GeneLink is a new advertising platform from A.D.A.M. Innovations, a Japanese genomics and AI company. Unlike other ad-tech solutions that use demographics or behavioral data, GeneLink uses biological predispositions to target with precision while keeping user privacy through encrypted, anonymized and consent-based processes.
Powered by the largest database of genomic the Japanese population, brands can reach audiences with campaigns based on metabolic, wellness and genetic profiles. GeneLink uses a shared-economy model that lets users earn GeneLife Points for their participation. These points can be redeemed for wellness products and services through the GeneLife app. For marketers, GeneLink offers opportunities like DNA-informed product sampling, in-app campaigns, look-alike modeling, and custom genomic segmentation.
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GeneLink brings genetics and AI together to make advertising more than just clicks. It becomes a way to promote wellness and healthier living while benefiting individuals, brands, and society. The platform is launching in Japan first, and A.D.A.M. Innovations Innovations plans to introduce GeneLink’s precision marketing tools to international markets soon.
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