English 
Open innovation sounds great in presentations. The real challenge begins when a promising startup technology actually has to survive the path to commercialization. That is the gap Plug and Play Japan Co., Ltd. and NTT Advanced Technology Corporation are trying to address through a new partnership focused on turning emerging technologies into deployable solutions.
The agreement aims to accelerate new business creation and practical technology deployment by connecting NTT-AT’s engineering capabilities with Plug and Play Japan’s global startup ecosystem. Plug and Play operates an international innovation network which connects startups to more than 60 locations throughout the world while establishing partnerships with corporations and investors and universities and government bodies.
The partnership allows NTT-AT to use the network for finding startups which develop environmental and energy and AI infrastructure and robotics and physical AI technologies. The partnership goes beyond technology scouting because it enables both parties to develop and test products until they reach commercial viability.
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A key focus will be Proof of Concept work that tests whether startup technologies can actually function in real environments. NTT-AT will contribute expertise in design, reliability evaluation, quality assurance, and mass production. The goal is to address one of the most common problems startups face. A promising prototype often struggles when it reaches the stage of real world deployment.
The companies also plan to combine startup innovations with NTT-AT’s existing technologies and customer relationships to explore new business opportunities. As part of the NTT Group ecosystem, NTT-AT will also act as a bridge between research labs, corporate infrastructure, and external partners.
Longer term, the collaboration is expected to support global scale deployment by linking startup technologies with Plug and Play’s international network while providing technical support and validation needed for broader market adoption.
日本語