In response to the challenges facing public relations and PR activities of companies and organizations, such as a lack of internal resources and strengthening media relations, PR Inc. plans, produces, and distributes research releases using the three elements of “research capabilities,” “planning capabilities,” and “media relations.” The company will begin offering “n=FACT,” which combines the creation of research releases with public relations and PR support on a platform.
This service is a package service provided by CONNECTED MATERIAL Inc., a subsidiary of Material Group Inc., which provides comprehensive support for marketing communications, and “CLOUD PRESS ROOM”, a public relations and PR platform that provides two-way communication between public relations personnel and media representatives, both in real life and digitally.
広報アウトソーシングを利用したことのある広報担当者503名を対象に実施した「広報アウトソーシングの現状に関する調査」では、回答者の約90%が広報リソースの不足を挙げています。
Additionally, the most common type of PR work outsourced was “creating and distributing press releases (43.1%),” and the reasons for outsourcing, after a lack of in-house resources, were “strengthening media relations (29.0%)” and “utilizing external expertise (28.8%),” indicating a need for building relationships with the media and specialized PR skills.
こちらもお読みください: 株式会社Findy、営業組織図自動化ツール「ulu」を発表
このようなご要望にお応えするため、当社では、以下のデータをもとに情報発信を行い、広報活動をワンストップで継続的にサポートできる体制を整えました。 プライズマ, which has a cumulative track record of over 5,000 surveys, and by building relationships with the media through “CLOUD PRESS ROOM,” which has approximately 1,400 media registered members.
ソース PRタイムズ


