A.D.A.M.イノベーションズ、新しいALUNAÉプラットフォームを発表

A.D.A.M.イノベーションズ is rolling out ALUNAÉ, a skincare line built on genomic data and AI rather than the usual marketing fluff. The idea is clear. Japanese and Asian skin deal with a specific mix of UV exposure, pollution, humidity swings, and oxidative stress, and most products barely account for that. ALUNAÉ leans on Japan’s largest genomic database to map how ingredients actually influence skin biology, not just surface level symptoms.

The company points to research that screens bioactive ingredients based on how they shift gene expression, which gives the line a more grounded way to pick what goes into the formulas. That work led to GA 6, a blend of six components tied to hydration, radiance, and resilience against environmental stress. The products were developed under Dr. Tadayoshi Miyashita, a long standing figure in Japanese cosmetics R&D.

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The initial lineup includes a treatment cream and essence, available first through GeneLife’s e commerce channel, with retail expansion coming in 2026. Pricing is positioned in the premium bracket and a seasonal limited edition set rounds out the launch.