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UNITED, Inc. has invested in FUNDiT Inc.
FUNDiT engages in co-creation M&A and roll-up (a strategy of strengthening investment targets through repeated acquisitions of competitors) targeting small and medium-sized IT businesses in the digital marketing field, including advertising platforms. Specifically, through a unique M&A approach and value-up method utilizing AI and big data, the company acquires IT businesses that have been carefully nurtured by entrepreneurs and helps them grow into businesses that are utilized by a wider range of people and create sustainable value. After the succession, FUNDiT itself will continuously improve the business operations and maximize the business value.
Small and medium-sized advertising-related companies in Japan are a suitable market for roll-ups. This is because there are many potential acquisition targets but a lack of buyers that come to mind first, and because the small and medium-sized advertising industry is somewhat stagnant, acquisition prices are cheap relative to EBITDA (earnings before interest, taxes, depreciation and amortization).
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FUNDiT has achieved a high level of sophistication and reproducibility in each process required for roll-up, which has enabled it to achieve rapid business growth.
In addition, CEO Hirose is an ideal entrepreneur for M&A and roll-up businesses, achieving so-called founder-market fit. Having previously served as head of advertising and corporate divisions, Hirose has extensive knowledge and networks in the marketing field, as well as finance. UNITED decided to invest in FUNDiT, expecting that under Hirose’s leadership, the company will further accelerate its business growth and become a leading player in the market.
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