Gipt just secured a pre series A investment from BUTAI Inc., and while the announcement is short, the signal behind it is louder than it looks. The company runs a creator focused gifting platform that tries to turn audience appreciation into something more tangible than likes. Gipt will use this investment to get its product more and to see how to get noticed in a creator economy that is crowded, unstable, and always demanding the next improvement.
The general tendency has been very obvious. The creators are looking for revenue sources which do not rely solely on or are affected by advertisement revenues or changes in the platform’s policies. Fans want simpler ways to support the people they follow. Platforms sitting in that intersection are getting attention because everyone sees the same problem. Traditional monetization is creaking and direct support tools are becoming the safety net.
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So Gipt now has fresh capital, a clearer runway, and pressure to show it can build something sticky enough for creators who have zero patience for tools that do not pull their weight.

