AgriTrio Launches TwooCa Digital ID with Visa Payment

Kort Valuta Inc. is pleased to announce that Agritorio Inc. has introduced TwooCa, a digital employee ID card with Visa payment functionality, with the aim of improving convenience in the area of payments, in response to the increasingly serious issues in the agricultural sector, such as labor shortages, burdensome working conditions, and the burden of cash-based payments.

AgriTrio is developing a one-day part-time agricultural job app called “NouHow” that connects farmers with spot workers. Users can easily register through the app and search for agricultural jobs that suit them based on conditions such as region, work content, and schedule. Farmers can also flexibly recruit workers for short-term or long-term employment. By supporting diverse working styles and providing a “first step” into agriculture, the app aims to create new workers and realize sustainable agriculture for farmers who are struggling with labor shortages.

In Japan, seasonality, short-term employment, and inefficiency on the ground are unavoidable, and the “difficulty of working” is a barrier for young people who want to work in agriculture and for those who work part-time or multiple jobs. For example, the time and cost required for “cash handover” or “bank transfer” to pay wages on the ground was a major burden for both farmers and AgriTrio.

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Starting with this internal implementation, AgriTrio will verify the usability of TwooCa from multiple angles, as mentioned above, and in the future, it plans to implement it as a payment method on NoHow. This will enable the company to provide an efficient and convenient payment experience for both farmers and workers.

Agritrio is also focusing on “improving convenience and value for farmers and workers.” If the aforementioned efficiency in payment of remuneration can be achieved to solve the problem of labor shortages in agriculture, Agritrio will be able to redirect management resources to other areas and create new added value.

Furthermore, AgriTrio‘s mid- to long-term vision is to create a “comprehensive agricultural platform” where farmers can get real information and experience through “NouHow” and efficiently meet reliable human resources. As a partner for the payment function, which is positioned at the core of this platform, TwooCa plans to continue to strengthen its development and collaboration.

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