Rakuten Launches Minna no Ticket from NFT Marketplace

Rakuten Group, Inc. revamped its user-facing NFT marketplace, “Rakuten NFT,” into “Minna no Ticket,” a ticket resale platform utilizing blockchain technology.

“Minna no Ticket” is a ticket resale platform that uses blockchain technology to create digital tickets called “NFT Tickets,” allowing all transactions from primary sales to secondary distribution to be completed smoothly online, ensuring safe and secure ticket distribution. Sellers are free to set the listing price for the “NFT Tickets” sold on this service in secondary distribution.

NFTs record transaction history and owner information within the data itself, and blockchain technology allows for all transaction histories to be recorded in a transparent and immutable format. This provides excellent protection against counterfeiting and unauthorized resale, allowing users to safely and securely sell tickets they no longer need due to sudden schedule changes or purchase tickets for desired events. Furthermore, a system has been implemented to return royalties to organizers and related parties in the event of secondary distribution, creating a more sound and sustainable ticket distribution system.

こちらもお読みください： Elliptic Gains Strategic Investment from HSBC

Rakuten NFT, the predecessor of this platform, launched its service as an NFT marketplace and sales platform in 2022 and began offering the “NFT Ticket” feature in 2024. To date, Rakuten has focused on initiatives in collaboration with the “Rakuten Ecosystem,” including the introduction of “NFT Tickets” to the official ticket resales of the professional baseball team Tohoku Rakuten Golden Eagles (hereinafter “Rakuten Eagles”) and the Meiji Yasuda J1 League soccer team Vissel Kobe.

楽天 has revamped its existing “Rakuten NFT” platform into a ticket resale platform that utilizes blockchain technology, with the aim of further focusing on the sale of “NFT tickets.” Going forward, the company plans to expand the scope of its offering beyond the “Rakuten Ecosystem” to include the sale of “NFT tickets” across the entire entertainment industry, including sports and music.

“Minna no Ticket” will continue to provide attractive and new entertainment experiences and improve the convenience of its services, in order to provide a highly satisfying service to a wide range of users.

ソース PRタイムズ