アディエン、AIであらゆる取引を最適化する決済ソリューション「Ayden Uplift」を発表

アディエン, the global financial technology platform of choice for leading businesses, announces the launch of Adyen Uplift. The AI-powered payment optimization suite will help businesses increase payment conversion, simplify fraud management, and reduce the cost of payments. Adyen’s customers can utilize data-driven, tailored performance recommendations and opportunities to test different payment configurations to maximize performance.

コンバージョン、リスク、コストのトレードオフからビジネスを解放

The complexity of payment management still holds businesses back from reaching their ambitions. They constantly need to compromise between conversion, fraud, and cost. Thanks to Adyen Uplift, businesses can optimize the full payments funnel with AI. AI-powered payment optimizations bundled in a single product suite are trained on Adyen’s global transaction dataset. Rather than navigating the complexity of payments in operational silos, the AI-first approach uses risk-based intelligence and automated conversion optimization to help businesses get more out of payments. The pilot has shown a significant effect on profits, with businesses seeing an overall uplift of up to 6% on their payment conversion rate.

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“Balancing risk management, driving conversion, and minimizing cost has always required ineffective compromises – until now” said カルロ・ブルーノ, VP of Product at Adyen. “Adyen Uplift changes the game by unleashing the depth and power of AI to solve for real-time payment optimization. This will transform cost savings and performance, redefining business efficiency in 2025 and beyond.”

$1兆件以上の決済データ

Businesses and other providers rely on limited datasets, impacting their ability to recognize shoppers and payment behavior. With Adyen Uplift, companies benefit from AI trained on over a trillion dollars worth of global payments data from Adyen’s single platform.

“We’ve increased our conversion rate by up to 2% with Adyen’s AI, making a real difference to both our performance and cost efficiency, while keeping fraud under control,” commented ルカ・シュピヒティヒデジタル・オペレーション＆プロジェクト責任者。

Adyenは世界で10億人以上の消費者の決済を処理しており、そのAIソリューションは優良な買い物客と詐欺師を区別するための強力な基盤となっています。Adyenの顧客が新しい買い物客に出会った場合、Adyenはその買い物客をプラットフォーム上の他の場所で見たことがある可能性が高いです。Adyenプラットフォーム上の小売業者にとって、Adyenがその買い物客を見たことがある確率は90%以上です。優良なショッパーが特定されると、AIの最適化によってチェックアウトのスピードが向上する一方、ショッパーと小売業者は的確な不正決済の抑制という恩恵を受けることができます。

“We’ve increased our conversion rate on customer initiated transactions by 10% by leveraging Adyen’s AI technology, which optimizes the entire payment funnel while maintaining control over fraud and costs,” commented ケス・サウリスノルト・セキュリティの決済部門責任者。

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詐欺撲滅のためのAIファーストのアプローチ

今日、不正管理プロセスは非常に複雑であり、企業は日々進化する不正テクニックに対抗するために膨大な手動ルールを導入する必要があります。Adyen Upliftを利用すれば、企業は不正管理チームの運用負担を軽減し、不正管理を自動化することができます。このソリューションは、手動ルールに頼ることなくリスク管理を自動化し、精緻化します。これにより、企業はリスク選好度に応じて不正行為のレベルを下げ、誤検知を減らすことができます。

Businesses piloting the risk product have seen the impact firsthand. Adyen’s pilot enterprise customers have reduced their manual risk rules by 86% on average, and 35% of customers have completely eliminated manual rules saving valuable time and resources.

Adyen’s customer Indeed, a leading job matching and hiring platform, was able to run AI-based optimization experiments that are tailored to the unique characteristics of its business. This translated into a reduction in operational workload by automating processes to drive efficiency.

決済処理コストを最大5%削減

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今日、企業はかつてないほど収益に重点を置いていますが、多くの企業は依然として、決済を強力なコスト削減戦略ではなく、商品と見なしています。

Adyen Uplift has reduced payment cost by up to 5% for pilot customers in the U.S. Adyen’s AI selects the best routes with the best rates for transactions to help minimize total cost of payment. Pilot customers also experienced cost savings through Adyen’s optimizations, which tailored the shopper-facing checkout flow to their needs.

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