English 
WingArcNEX and Synergy Marketing have formed a strategic business alliance to help Japanese local governments build lasting relationships with people connected to their regions. The companies announced the partnership on October 13, 2026, and launched LocalFan on October 14.
The platform combines WingArcNEX’s municipal website management system, SMART L-Gov, with Synergy Marketing’s CRM platform, Synergy!. It brings information sharing, data collection, analysis and ongoing communication into one environment.
Local governments can reach out to the event visitors, tourists and hometown tax payers who register with Local Fan and transmit information via LINE or other ways according to their preferences and characteristics. We hope to cultivate visiting and interaction into repeated communication and regional connection.
こちらもお読みください： ラントロニクス、防衛業界の幹部ジェイソン・ラム氏を取締役候補に指名した
This launch coincides with the imminent rollout of Japan’s Hometown Resident Registration System in March 2027. Facing declining populations and diminishing human resources for local events, local governments are seeking to maintain ties with groups beyond residents.
Local Fan does not store any personal data but supports encryptyed UID and basic attribute tags. Local Fan also support full CRM operation collected personal data by municipalities depending on its regulations and security policies.
It can be used independently or integrated with the SMART L-Gov platform to reduce duplication of the management workload. WingArcNEX intends to expand Local Fan by leveraging the company’s network of more than 400 municipalities which use SMART L-Gov, assist them in devising engagement policies that are tailored for each local community.
日本語