English 
エニーマインド・グループ Co., Ltd. has launched “AnyDigital Max,” an AI marketing platform based on its digital marketing platform “AnyDigital.” By integrating and utilizing advertising distribution data and marketing data accumulated by the Company and its group company, Four M Co., Ltd. through marketing support for publishers and advertisers, along with vertical video creative production and performance data owned by its group company, MISM Co., Ltd., through AI, the platform will not only optimize CPA (cost per acquisition) but also support the maximization of LTV (Lifetime Value).
In the digital advertising market, the increasing sophistication of media algorithms has led to the automation of bidding and targeting, making it less likely for differences in performance to arise due to media settings. Furthermore, while data-driven targeting remains important amidst declining targeting accuracy due to cookie restrictions, the importance of creative content as a factor influencing advertising results is also increasing. In particular, on vertical short video platforms such as TikTok and Instagram Reels, UGC (User Generated Content) that reflects consumers’ real experiences and genuine opinions easily generates empathy and has a significant impact on advertising results. On the other hand, companies face challenges such as the reliance on individual creative production, insufficient testing speed, and difficulty in seeing the relationship between production investment and results.
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To solve these problems, a system and solution that identifies effective media and creative content based on data from the perspective of maximizing LTV, and rapidly iterates on testing and improvement, is essential.
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