English 
Marubeni Network Solutions has rolled out bellSalesAI, a Salesforce input agent, across its sales and technical teams to fix a familiar problem. Too much time spent writing records. Too much variation in what gets captured. And too many customer signals slipping through the cracks.
The company’s network outsourcing business deals with complex ICT environments, where sales discussions are dense with technical and networking terms. Manually turning those conversations into Salesforce records had become a heavy load as business volumes grew. It also made sales activity overly personal, dependent on individual note taking styles rather than shared, reliable data.
bellSalesAI automates the capture and entry of sales and project discussions directly into Salesforce, even when conversations involve specialized IT terminology. The goal is simple. Reduce the time needed for creating records by 67% and ensure that the customer data is accurate, searchable, and usable in all the teams.
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The initial forecasts indicate that the meetings will lead to faster workflows, less stress for the personnel and improved quality of the data. For the technical teams, clearer requirements and faster handoffs improve quality, cost control, and delivery timelines.
This reflects a broader shift in enterprise sales. CRM is no longer about logging activity after the fact. It is becoming a real time system of record that supports decisions, not just reports them.
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