The company has moved past the initial discussions it kicked off with AMELA back in May and the board has now signed off on a full business alliance agreement. This builds on the basic framework they announced on May 12 under the banner of starting collaboration toward a broader partnership.
The logic behind the deal is pretty direct. The company wants to push deeper into AI powered services built around sound and generative models. To do that, it needs engineering firepower in generative AI and machine learning. Japan simply does not have enough people in these fields right now. Vietnam does. AMELA sits right in that sweet spot with a large pool of advanced AI engineers and a strong track record in building real products. This very discrepancy led to the two parties putting their memorandum into force in May and maintaining the dialogues.
After the official cooperation was established, the two firms intend to combine their power. They want faster development in areas like AI agents and multimodal AI. Additionally, they view this move as an opportunity to establish a long-term presence in Vietnam capable of backing collaborative development and even more importantly, facilitating a Southeast Asian expansion instead of confining everything to the local market. The idea is to turn growth into a win-win situation for both partners through the expansion of their talent and geographic footprint.
こちらもお読みください: コパドとサークルレース、Salesforce開発で提携
The agreement breaks down into three main tracks. First, the companies will work jointly on R and D by pairing AMELA’s AI depth with the company’s voice AI and generative AI know how. Second, they will set up and run a shared project base in Vietnam. This hub will use AMELA’s engineer network to scale production level development of AI agent solutions and is expected to cut development costs by about 30 percent from fiscal 2025 to 2027 compared with keeping everything in Japan. Third, they plan to take the abnormal sound detection product FAST D and the new AI agent solutions to market across Japan and Southeast Asia using AMELA’s local reach.
In short, the partnership is built to solve a talent shortage, speed up next generation AI development and open new routes into regional markets.

