トランスコスモス、メタ広告のターゲティングを強化する「trans-ASC」を発表

トランスコスモス just launched trans-ASC, a solution built to get more control out of Meta’s Advantage Plus sales campaigns. Meta’s tool usually runs on full automation which is great until brands need to block certain audiences. trans-ASC plugs that gap by letting teams fine tune targeting through API controls and a dashboard that tracks what is working and what is not.

The company tested it with a client before launch. The client wanted more sign-ups but struggled with low quality registrations after conversion. By excluding age groups that consistently registered poorly, trans-ASC lifted the valid registration rate by 151 percent. Pretty clear signal that more surgical targeting still matters even with automated ad systems.

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The bigger takeaway is what this means for advertisers trying to navigate AI driven ad platforms. Automation is strong but not always flexible. trans-ASC gives brands a way to steer the system when needed and run real PDCA cycles off historical performance. It fits the broader industry trend where advertisers want the speed of AI but also guardrails to avoid wasted spend.