Zentabi Co., Ltd. and Netstars Co., Ltd. are pleased to announce that they have entered into a strategic business alliance to promote cashless payments between businesses targeting accommodation operators. Both companies will utilize their respective strengths to create new services and improve convenience.
In recent years, with the diversification of tourism demand and the increase in foreign tourists visiting Japan, overtourism has become a problem, while at the same time the accounting workload for accommodation operators has increased and the review work with new overseas business partners has become more complex. Furthermore, with tourism digital transformation being touted, it is extremely difficult for accommodation operators to promote the digitalization of their operations on their own with their limited management resources. In response to this situation, Zentabi and Netstars have come into this partnership to help accommodation operators capture even more inbound tourism demand.
In addition to “Zentabe Coupon,” a settlement system that centralizes settlement between travel agencies and host facilities, and “Zentabe Payment,” a B2C payment service for travel agencies, accommodation providers, tourist facilities, etc., Zentabe will launch “Zentabe Global Pay” in December 2025, a service that aims to reduce the workload of accommodation providers when dealing with overseas travel agencies and online travel agents, utilizing “StarPay-Biz for Hotel,” a business-to-business cashless payment solution provided by Netstars.
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ネットスターズ will provide full support to ensure the smooth introduction of Zentabi Global Pay to Zentabi’s partner tourist facilities and accommodation facilities.
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