GMOペパボ、EC向けAI動画ツールに参入

GMO Pepabo, Inc., a GMO Internet Group company, has partnered with TOPVIEW PTE. LTD., a Singapore-based provider of the AI ​​video production tool “TOPVIEW”, to gradually roll out a feature to users of GMO Pepabo’s e-commerce services that allows them to automatically generate short promotional videos simply by uploading product images. Starting today, Wednesday, October 1, 2025, GMO Pepabo will offer a new feature called “Color Me Motion LP byGMO Pepabo”, which allows users of its e-commerce website construction service “Color Me Shop byGMO Pepabo”, to easily create smartphone-optimized “swipe-type landing pages (LPs)” that can be used as transition destinations for social media and web ads.

Through this partnership, GMO Pepabo will be one of the first to utilize TOPVIEW’s latest products and technologies both domestically and internationally, and will be able to incorporate TOPVIEW’s proprietary technology into its own services, such as innovative video generation functions such as AI avatar wearability and control expressions and dynamic generation of product images. These new functions will streamline promotional video production, which previously required extensive resources for filming and editing, and enable the provision of high-quality videos at reduced costs. Through this partnership, the two companies will respond to the expansion of video commerce and consumer behavior centered on social media in e-commerce services, and will expand support for users and creators in streamlining and utilizing video production and video marketing.

近年、Instagramをはじめとするソーシャルメディア上では、縦型動画を活用した消費行動が急速に拡大しており、海外の調査では、横型動画よりも縦型動画の方がソーシャルメディア上でのエンゲージメントが高いことが報告されています。縦型動画の大きな特長は、商品の魅力を直感的に伝えながら購買経路を組み込むことで、ユーザー体験と販売戦略を統合できることです。ユーザーが商品を見つけてから購入するまでをシームレスにつなぐ購買体験の設計は、ECビジネスの成長を左右する重要な要素です。

- 広告

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また、ジェネレーティブAIの進化により、これまで専門的な知識やコストが必要だった動画コンテンツが誰でも簡単に作成できるようになり、ソーシャルメディア上のEC市場拡大を牽引する新たな仕組みとして注目されています。

GMO Pepabo provides services for e-commerce businesses, including the e-commerce website creation service “Color Me Shop byGMO Pepabo” and the original goods creation and sales service “SUZURI byGMO Pepabo”, supporting the promotional and sales activities of many small and medium-sized businesses by providing functions utilizing cutting-edge technology.

Meanwhile, TOPVIEW provides “TOPVIEW,” an AI video production tool using its proprietary AI technology, which is used by domestic and international companies for e-commerce marketing, advertising, and other purposes.

By incorporating these technologies into GMO Pepabo’s e-commerce-related services, GMO Pepabo will be able to create an environment where users and creators can more easily create and use promotional videos, thereby expanding the scope of their output. For this reason, 遺伝子組み換えペパボ と提携することを決定しました。 トップビュー を設立し、クリエイターやEC事業者の表現活動を支援するサービスプラットフォームをさらに強化します。

ソース PRタイムズ