Lazuli Rolls Out Unified Customer and Product Data Tool

Lazuli Inc. has launched a full-scale collaboration between its solutions, Lazuli PDP (Product Data Platform), a product data management solution utilizing AI technology, and Treasure Data Inc. has launched TREASURE DATA CDP.

This collaboration will enable seamless connection between Treasure Data CDP and Lazuli PDP via API. Companies using Treasure Data CDP will be able to combine their own customer online and offline behavioral and sales data with the massive, normalized product data stored in Lazuli‘s AI PIM and AI DAM systems, as well as automatically generated tag information related to product attributes, for more advanced analysis. This will dramatically improve the resolution of customer understanding, enabling previously difficult initiatives such as the following:

Enhanced demand forecasting and product development: Analyze demand trends by product category and use them in product development and inventory planning

Personalized marketing: Improve LTV through precise recommendations and cross-selling measures that utilize product attributes

Maximizing the effectiveness of advertising and CRM initiatives: Improve the ROI of advertising and CRM initiatives by designing audiences using product master data and customer data.

Improved customer experience: Optimizing product search and navigation on e-commerce and in-store, enhancing convenience.

こちらもお読みください： FIRST CVC and Daiwa Securities Sign Collaboration MoU

“Treasure Data CDP” is a platform that integrates customer data to enable optimal experience design and delivery, while “Lazuli PDP” is a platform that uses AI to normalize and organize product data. By linking the two, companies can create new value by connecting “products” and “customers.”

The two companies will continue to combine product data and customer data to create new insights and support companies in utilizing data, contributing to sustainable business growth and innovative customer experiences.

ソース PRタイムズ