Dentsu Digital and Tag Japan launch multilingual ad solutions

Dentsu Digital Inc., in collaboration with Tag Japan Inc., launched a solution for the production of multilingual and multicultural advertising content targeted at foreign tourists visiting Japan. To provide this solution, the Japan Desk at Tag India, Tag Worldwide’s Indian base, will be fully operational, enabling the production of large volumes of advertising content with high quality, speed, and low cost.

The inbound market continues to expand due to increased consumption by foreign tourists visiting Japan, with 2024 seeing a record high in the number of foreign visitors*1 and consumption*2. In response to this situation, it is becoming increasingly important for various sectors, including tourist destinations, local governments, and retailers, to effectively communicate information to foreign tourists visiting Japan. In particular, meeting needs such as personalization and A/B testing in social media and search ads requires a system for producing and managing large amounts of advertising content. However, advertising content production sites have faced many challenges, including limitations in multilingual support, difficulty in setting appealing points for each target, and a lack of production resources.

This solution leverages the strengths of Dentsu Digital and Tag Japan to efficiently support the production of advertising content for the inbound market. By combining Dentsu Digital’s proven track record in inbound initiatives with direction from creative talent familiar with the global market, and Tag Japan‘s unique operational model (including the use of the Tag India Japan Desk, template methods, and AI technology) that dramatically streamlines production work, it enables the rapid and low-cost production of large volumes of multilingual and multicultural advertising content. This allows for the provision of high-quality advertising content that is both strategic and expressive.

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電通デジタル will continue to utilize the knowledge and technology of its globally savvy specialists to help companies maximize the effectiveness of their advertising communications in the inbound market.

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