Dentsu Institute and Staffbase form first Japan partnership

Dentsu Institute for Research and Development, which uses technology to advance the evolution of businesses and society, has signed its first domestic partnership agreement with Staffbase GmbH and will begin offering the employee communication platform “Staffbase.”

As digital transformation in companies has accelerated in recent years, integrating company-wide internal communications has become a key management issue for many companies. In particular, in manufacturing and retail industries, there are many field employees who do not use PCs all the time, and many employees in manufacturing departments who have limited access to the intranet, which can easily create an information gap between them and desk workers.

To address these challenges, Dentsu Institute has partnered with Staffbase, a company with a proven track record of implementation in over 3,000 companies worldwide, to provide comprehensive solutions that help improve the engagement of all employees, including frontline workers.

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Through its strategic partnership with スタッフベース, 電通総研 will continue to support Japanese companies in improving employee engagement and digital transformation, contributing to the realization of better working environments.

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