FANME Teams with YouTube Shopping for Creator Sales

FANME, a platform for efficiently selling digital content operated by TORIHADA Inc., a creator digital transformation company, has begun full-scale collaboration with YouTube Shopping, provided by YouTube, from August 2025.

This will allow creators to seamlessly link their products listed on FANME to FANME’s product pages through their YouTube videos, leading to purchases. This will provide creators with new revenue opportunities on YouTube and allow fans to enjoy a smoother purchasing experience.

What is YouTube Shopping?

YouTube Shopping is a feature that allows creators to sell products through their own YouTube channels. Viewers of a video can access the creator’s shop page directly from the product tags or shelves displayed in the video, making it easy to purchase products they are interested in. This allows creators to integrate content and commerce, providing an environment where fans can more easily support their favorites.

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What is the FANME x YouTube Shopping collaboration?

This collaboration will allow creators to sell merchandise on FANME directly within their YouTube videos. Viewers will be able to seamlessly navigate from the video to the FANME product page to purchase any products they find interesting, dramatically increasing the seamless flow from video viewing to purchase.

New value brought by this collaboration

Gain a new sales channel: You can direct viewers directly to your FANME shop from the ユーチューブ platform, creating a new sales channel for selling your products.

Expanded revenue opportunities: By connecting video content viewing directly to purchases, creators’ monetization possibilities are greatly expanded.

Strengthened fan engagement: Fans will be able to support their favorite artists more easily while enjoying video content, further deepening their connection with creators.

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