English 
CARTA ZERO, Inc., in collaboration with Dentsu Inc., will begin offering a service from mid-August that enables real-time bidding and management of terrestrial television advertising.
This service handles Nippon Television Network Corporation’s terrestrial advertising inventory through “AdRM Exchange,” a product offered by Nippon Television’s ad platform “Ad Reach MAX Platform, which was developed by Nippon Television to enable the flexible management of television advertising in the same way as digital advertising.
CARTA ZERO will now work with Dentsu to enable multifaceted and flexible bidding, including “attribute content rates such as age and gender,” “user behavioral characteristics such as website visits,” and “designation of programs/time slots that can expand reach.” The company will also build the service, plan terrestrial TV advertising, and operate and report on terrestrial TV advertising through DSP/SSP.
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In addition, by linking the AdRM Exchange with the proprietary solutions owned by the 電通グループ in Japan, it will be possible to perform advanced verification of the effectiveness of TV advertising placements, enabling more efficient planning and operation of TV advertising.
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