English 
Chipper Inc., which develops the marketing tool “Creative Drive” that makes the effectiveness of article content visible, is pleased to announce that it has entered into a business partnership with Sales Marker Inc., which develops and provides “Marketing Marker,” a new growth model that realizes “intent marketing,” a new model that strategically automates sales and marketing activities from a “customer-centric” perspective, the first of its kind in Japan.
Through this partnership, we aim to optimize the entire decision-making process in B2B marketing by combining content creation and analysis using generative AI with sales activities using intent data (data that indicates a company’s purchasing intent). Furthermore, by combining the technologies of both companies, we aim to realize a new method called “strategic content marketing” that accurately delivers strategically designed content to companies with purchasing intent.
近年、ジェネレーティブAIの普及により、コンテンツ制作の効率は飛躍的に向上しましたが、制作したコンテンツがどれだけ業績に貢献したかを測る視点が求められています。一方、営業の世界では、単なるリード獲得から、より的確で意図的な接触へとシフトしています。
こちらもお読みください： B2Bマーケティングに革命を起こすAIM B2Bが東京でデビュー
In this context, we determined that by combining “Creative Drive,” a content results visualization tool provided by ご機嫌で セールス・マーカー‘s intent data, we would be able to realize more effective marketing and sales activities, which led to this partnership.
ソース PRタイムズ
日本語