English 
Geolocation Technology Inc., which develops and provides services for IP geolocation technology that adds over 100 types of data, including location information and corporate information, to IP addresses, is pleased to announce that its IP Geolocation database “SURFPOINT” has been integrated into “Red,” a marketing platform provided by FreakOut Inc.
In the field of B2B marketing, there is an ever-increasing need for things like “precise approaches to specific companies” and “data integration with sales departments.” In particular, accurately identifying companies that anonymously visit a website and approaching them at the optimal time is a key factor in determining the results of marketing and sales activities.
To address these issues, FreakOut’s marketing platform “Red” has been linked to our IP Geolocation database “SURFPOINT.” This will improve the targeting accuracy of individual companies on “Red,” and is expected to further strengthen account-based marketing and sales collaboration.
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“SURFPOINT” is an IP Geolocation database that links corporate attribute information such as corporate name, industry, company size, and location with high accuracy to all IPv4 and IPv6 addresses on the Internet. We continuously research and analyze the latest and most reliable information on IP addresses in Japan, and always provide highly accurate data. Since it can estimate corporate information based on the IP address from which the web is accessed, it is used in the BtoB marketing field for area targeting, company-level ad delivery, access analysis, etc. In addition, it can be used for a wide range of purposes such as security measures, unauthorized access detection, copyright protection, and content control, and is being introduced in various industries.
In addition to providing data, SURFPOINT also supports the incorporation of data into various solutions, such as marketing tools, web analysis services, and advertising distribution platforms, through API integration, making it available to companies considering using data in their own products.
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